Simply Business review
Updated June 2026 · simplybusiness.com
Scorecard
| NAIC complaints | – N/A — brokerNo index — complaints attach to the underwriting carrier, not the broker |
|---|---|
| AM Best | Not applicable — a broker has no financial-strength rating of its own. What matters is the rating of whichever carrier you're matched with (Hiscox A through Travelers A++). |
| Trustpilot | 4.1–4.2 / 5 — the best score on this page, for a structural reason: its job ends before claims start (Roughly 1,400–6,200 depending on profile snapshot (June 2026) — counts vary across captures) |
| BBB | A+ (accredited) |
| Founded | 2005 (UK); US operations since 2016 (Boston) |
| Ownership | The Travelers Companies — acquired for ~$490M in 2017; operates as a standalone brand. |
| Who holds the paper | Not a carrier — Simply Business is a licensed insurance BROKER. Policies are underwritten by a panel including Hiscox, Travelers, Liberty Mutual and Markel. Claims are handled by the issuing carrier, never by Simply Business. |
| Pricing | Depends on the matched carrier; MoneyGeek's 2026 sample blended ~$97/mo — third-most-affordable in its study. |
| Availability | Nationwide marketplace built for micro-businesses, sole proprietors and contractors comparing multiple carriers in one flow. |
The claims verdict
Not a claims-payer — so its glowing reviews need translating. Simply Business scores well (4.1–4.2 Trustpilot, A+ BBB) precisely because its job ends at placement; once a claim is filed you're in the hands of the matched carrier, whose record may look nothing like the broker's. Used knowingly — as a fast way to compare prices, then checking the matched carrier's complaint record here — it's genuinely useful.
What the regulator data says
Any complaint index or AM Best rating you see attributed to Simply Business itself is a category error. The buying experience is Simply Business; the claims experience is whoever underwrote your policy — check that carrier's record (several are reviewed on this site) before you buy through the marketplace.
Source: NAIC CIS structure; NerdWallet brokerage review 2026
What customers report
Themes paraphrased from Trustpilot (4.1–4.2 / 5 — the best score on this page, for a structural reason: its job ends before claims start, Roughly 1,400–6,200 depending on profile snapshot (June 2026) — counts vary across captures) and BBB (A+ (accredited)) — not verbatim quotes. Complaint patterns center on sales/service hand-offs rather than claims payment — consistent with the broker model.
What they love
- Cheap, fast multi-carrier comparison in one online flow
- Knowledgeable, patient licensed agents
- Broadest small-business coverage matching in the market (#1 on MoneyGeek's 2026 breadth ranking)
The gripes
- Service friction: long hold times, unreturned emails, slow chat
- Claims hand-off confusion — when something goes wrong you're dealing with the carrier, not the people who sold you the policy
- Post-sale servicing depends on third parties outside its control
What practitioners say
Recurring themes from small-business communities and forums, paraphrased:
- Valued for quick multi-carrier quotes for sole props and micro-businesses
- The recurring caveat: it's a broker — vet the carrier you're actually matched with
- Overall sentiment notably warmer than for the carriers themselves
Best for
Sole proprietors and micro-businesses who want to compare several carriers' prices quickly and cheaply online.
Look elsewhere if
Anyone who equates the broker's good reviews with claims quality, or wants a single accountable company from purchase through claim.
Coverage offered
- General liability
- Professional liability / E&O
- Business owner's policy (BOP)
- Workers' compensation
- Cyber
- Coverage matching across 1,000+ business types
Scale & who uses them
1 million+ customers globally (company-stated, UK + US combined).
Decided Simply Business fits?
Quotes happen on the insurer's own site — we never collect your details.
Get a quote at simplybusiness.com ↗Disclosure: some links to insurers may be affiliate links — if you get a quote through them we may earn a commission, at no cost to you. That never changes the data: complaint figures, ratings and review themes are reported as published, sources cited and dated. We are not an insurance agent or broker, and nothing here is advice. How we score
Sources
- https://www.moneygeek.com/insurance/business/simply-business-review/
- https://www.nerdwallet.com/business/insurance/learn/simply-business-insurance
- https://www.trustpilot.com/review/simplybusiness.com
- https://www.insurancejournal.com/news/international/2017/03/13/444245.htm
Review figures reflect snapshots taken June 2026 and change over time. NAIC complaint data is published by the National Association of Insurance Commissioners' Consumer Information Source; index values cited as facts with attribution. Conclusions are our editorial opinion based on the data disclosed above.